2. What is the best strategy for your business?

Once you've decided that the ecommerce option is right for your business, you're ready to get down to the "good stuff". This is where you decide what options are best for your business, given the objectives you have in mind, and the budget you have at your disposal.

2.1 What is your market?

2.2 How accurately will you target them?

2.3 How will you sell yourself to them?

2.4 How much money should you spend and how?

2.5 Minimise problems with current customers/suppliers/staff.

2.6 What technology will best suit your purpose?