2.6 What technology will best suit your purpose?

While the technology is essentially what makes ecommerce possible, it should almost be the last thing you consider. Make sure your venture is "needs" and not "wants" driven so that the technology is employed to facilitate your business direction, and not drive it. Getting too carried away with the hype of "getting online" will invariably mean that you end up with a white elephant that cost too much and nowhere near achieves what you had hoped.

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