2.4 How much money should you spend and how?

An accurate budget for your online venture is essential. Without a budget the danger is that you'll end up spending much more money than you can afford. The actual amount you spend is dependant upon your requirements. It might be $500 for a simple web page design, or $20000 for a complex database-driven site that utilises everything from streaming video to Flash™ animations. How you spend the money is completely dependant upon what plan best meets your objectives. Remember, there is much more involved than just website hosting and design. There will also be ongoing maintenance, promotion and additional administration costs - plus many more contingencies you may have to cover that have never been issues in your current business activities.

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