2.2 How accurately will you target them?

Your marketing plan really comes into its own when you have to decide who your most profitable customers are going to be and how best to attract them. You can never be all things to all people and the earlier on you restrict your marketing effort to your best prospects, the better. There are countless general marketing and internet marketing books that cover this area from every conceivable angle. Alternatively, see what other resources you can find online and don't be afraid to contact owners of successful websites to find out some of their marketing ploys.

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