1.3 How will your customers react?

Your customers may have reservations about dealing with your business over the internet. It may be worthwhile doing some market research to gauge their possible reaction - and their current needs. With this information in hand, you could introduce your ecommerce strategy withminimal resistance. Often consumers may be hesitant to supply personal and/or financial information via the internet because of security concerns. A recent survey found that 50 percent of Australian shoppers still rank security concerns as the main reason they hesitate to shop online.

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